How Do You Think About Context?

David: I can just, you know, attest to the fact of when you said context is king. How do you think about crafting your pitch in a way that really like lands on the person differently because it's not just the same pitch? David: It comes down to expertise and my ability to know enough to know what to do with different customers and how to talk to them. But it really is all going to come down to your questions, your discovery, and understanding the first thing you're talking to so that you can intuitively know how to speak to them.