5min chapter

Odd Lots cover image

Ben Smith on the End of an Era for Digital Media

Odd Lots

CHAPTER

The Importance of Hate Reads in Traffic Generation

Gloria Borger: It feels like one way of generating a lot of traffic is through the hate read. She says if you're thinking of traffic as a commodity, what you're really selling is the white space next to that article. "I think not how good editors ever quite saw it," she adds. 'The psychological hold that everyone else in the media had over everyone else was extraordinary'

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