How to Improve Your Customer's Communication

Jason: What is it my customer wants desires most? And can I get that down to a phrase and then, or can I get it down to three to five things. It's so easy to make assumptions, no matter how long you've been doing something maybe 100%. So what are the sort of high leverage things you would advise somebody to take like today, if they knew they needed to improve their messaging? "Customer discovery" is done by just having conversations with people who are your ideal market,. Who are feeling the pain that you are wanting to solve," he says.