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S03.EP18 - Brand Positioning with Ulli Appelbaum

JUST Branding

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What Should a Brand Do in That Situation?

A great positioning needs to be rooted in the truth of the brand. If there isn't any truth, then maybe you don't have a brand and you have a utility or just a MeToo product out there. "You can un-beep your way to success," Eulie says.

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