Uber's Diversification and Challenges

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Exploring Uber's expansion into advertising for drivers, same-day delivery with Uber Direct, the potential of drone delivery, attracting foreign talent, and the impact and challenges of working at Uber. The chapter delves into overcoming initial culture and regulatory issues, workforce reduction post-pandemic, and the strategy shift towards partnerships and diversified earning opportunities.

Uber CEO Dara Khosrowshahi joins Morning Brew Daily for an exclusive interview where he discusses Uber's focus on affordability, which includes scheduling UberX Shares and launching shuttles that will take customers to and from concerts and events for a lower fare. He also shares his thoughts on autonomous vehicles and EVs. And where does Uber stand on competition with Lyft and Tesla? Plus, a deep dive into Uber's ad business, their new partnership with Instacart and will Uber really pull out of Minneapolis? Then, Dara explains what his biggest challenges were when taking over for former CEO Travis Kalanick and how playing Dungeons and Dragons has inspired his leadership style. And finally, what is the CEO of Uber's.... Uber rating?

00:00 - Uber CEO Dara Khosrowshahi joins MBD

01:00 - Launching UberX Share

02:45 - Uber Shuttle to concerts

06:40 - Autonomous vehicles

12:40 - Uber’s EV projection

15:00 - Uber and Minneapolis

17:00 - Competition with Lyft

17:45 - Instacart deal with Uber Eats

21:00 - Surge pricing’s future

23:15 - Uber ad business

26:00 - Uber Direct

28:00 - US attracting leadership

30:15 - Taking over as Uber CEO

32:35 - Biggest regret at Uber

35:10 - Dungeons and Dragons lessons

37:25 - Dara’s Uber rating

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