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S E44: Entry, Exit and Long-Run Profitability - How to get ahead in the Market

Think Like An Economist

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No One Makes Any Profits in the Long Run

If there's too many coffee shops and not enough demand, that it may not be profitable for some of them to be in business any more. Samer says if two or three more shops open up near by, then some of the existing coffee shops are likely to close and exit the market. The number of coffee shopsa so that in the long run, no one makes any profits. That's right. Nas no profits.

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