How to Avoid the Three Traps of an Instabay Business

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The three traps of an Instabay business: that you need to have a certain number of followers before you can sell something, that your success is measured by vanity metrics, and that your pricing is determined by your follower count. So how do we avoid falling into these traps? Well, let me take them one at a time. Followers are not the only way to have a community or a group of collaborators or clients or an audience. I'd love to see you sell something that suited for the number of followers you have. And perhaps I'd love if you need any followers in that process.

This episode goes out to anyone who’s ever found yourself sucked into a marketing funnel, watching yet another free webinar, desperately trying to unsubscribe from the dozen follow-up emails, and finally getting free just to find your head spinning from everything you “should” be doing to grow your business.

I’ve started thinking of this as the “insta-bae business phenomenon” AKA the way online biz influencers sell quick fixes, ten-step solutions, and easy results with pretty promises and even prettier graphics.

So in today’s episode, I’m unpacking what I think an “insta-bae business” is and the three insta-bae business traps I see too many small business owners fall prey to.

Join me to learn how to…

Stop believing you need a certain number of followers to sell things 💯
Quit measuring your success by vanity metrics 📈
Start pricing based on your value NOT your follower count 💲

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