B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout process with no outbound sales to help carry the weight. Because of that, DTC marketing strategy is inherently different. Today, we welcome back DGL legend Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura - a digital security company that helps consumers stay safe online. In this episode, Gaetano talks about:
- Why creative and storytelling are so important in DTC
- How to win against competitors with deeper pockets and more established brands
- Partnering with creators
- His best advice for B2B marketers
- And more...
