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Ep 79: Positive Thinking with Makeup Artist Sonia Kashuk

Fat Mascara

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How to Launch a Brand

I was the first makeup artist to ever go into the mass market. We kind of really helped coin that mass-dish sensibility. In terms of product, I was the first affordable makeup brush ever. That was, like, part of big part of the whole concept and the whole reasoning. It's not a bad haircut. So you can have a lot of time to play. You cut out the number of brushes in your line by literally a third. And there wasn't any direct from manufacturing at that time. Because of my partnership with Target, I could sell the most exceptional quality, but keep it affordable. For me, I'm so many other people are proud of their products

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