Adoption scale and cultural 'gateway' effect

Will cheap, DIY solar reach American renters? In Germany, millions of people plug solar panels directly into wall outlets like any other appliance, but in the US, red tape makes it ludicrously costly. I chat with Cora Stryker of Bright Saver about how “balcony solar” (AKA “plug-in solar”) is booming in Europe and making its way to America, starting in Utah. We discuss the technical and safety issues, the regulatory hurdles, and the solar “gateway drug” effect.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.volts.wtf/subscribe