In the health world, let's say you're selling something that is promoting weight loss. You want to actually push into the pan of this person weighing more than they want to waigh. specificity is really important in copy so rather than saying, your clothes are a little too tight, you want to paint that picture and show what it looks like from behind.
I once had a couple of CEOs told me if they were to reborn and start all over again, they would want to be reborn as a copywriter!
I have always talked about copywriting, and in last year's IG Live, I talked about it every other day! However, In this episode, I have Anna Power, a Conversion Copywriter and Online Business Mentor who helps her clients get paid to write copy through her Clickworthy Copywriting Certification™, to tell us what is Copywriting? And how much you can make as a copywriter!
Listen to this Part 1 out of 2, and Part 2 will come out the same day too!
My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!
Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.
I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.
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