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2min chapter
The Challenger Sale
What You Will Learn
Introduction
Matthew Dixon and Brent Adamson of CEB in applied knowledge teach you how to take control of the customer conversation. The GFC was really the toughest sales environment in decades, except for a few rare gems among all the crap that turned out to still be killing it. They were kicking ass even more so than the previous history for them. So whilst the others were going out there to struggle in the closed deals, tripping over shoelaces, slipping on banana peels, these others, they were bringing in the kind of business most reps could only dream of.
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