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3min chapter
The 7 “First Principles” Of Marketing
Marketing Against The Grain
How Do I Drive Relevance?
Relevance greater than perfection means that in marketing and building a brand, it's more important to be timely and on trend than it is to be pixel perfect. If you move slow and wait for perfection, you will just not be relevant in these zeit guys in the culture of your industry. How do you straddle those two things in terms of timely and relevance and keeping some sort of guardrails around the brand you want to be? This is a good workshop topic.
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