Corporate Shifts and Mental Health Narratives

This chapter explores Target's change in marketing strategies during Pride Month, focusing on a movement towards patriotic merchandise and a decline in LGBTQ representation. The speakers discuss the evolving dynamics of corporate engagement with social issues, linking mental health concerns to political ideologies and the cultural narratives around victimhood. Additionally, they examine the role of faith and community in fostering resilience compared to the emphasis on victimization in some progressive environments.