Introduction

Are you marketing your business to men? Women? Both? Whatever your answer, knowing the preferences and biases of your target audience is critical when crafting your copy. Lorrie Morgan, one of the leading female copywriters in the info market industry, knows this is especially true when it comes to understanding the ins and outs of why women buy and how to keep them as loyal customers.

Lorrie discusses with Dan and Bill the surprising statistics behind what women buy and why, as well as the type of copy that works well with female audiences compared to what works better for male audiences. Regardless of who you're writing for, you'll definitely want to educate yourself on these key differences.

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