Is It in Your Best Interest to Do This Extra Work?

"When Ashland front wins, Dave Burke's life gets better. His family's life getting better," says David Gergen. "If he has no ... if he doesn't understand how he benefits and his family benefits... then he's not going to do it." In the military you used to have that expression in the military of what's in it for me. And this goes anywhere. The minute that I'm telling someone to do something and I cannot connect the dots between how this is going to benefit them, I got a problem.