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Episode 31: Evolution of retail marketing with Andy Murray

Kantar Retail Sound Bites

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The Importance of Partnerships in Retail Media Networks

Barry: I have loved this conversation and learned so much. He gave a couple of particular pieces of advice for brands, agencies and retailers trying to navigate this space for brands. Andy talked about really just stepping back and determining how they want to approach retail media networks. The big idea is focusing on the big problems that your brain can only do and get more commitment from senior leaders.

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