How to Be a Great Ambassador for Liquid Death

The Tony Hawk. Bloodboard campaign was just so much fun. It, it took the internet by storm for about seven days. That's one of the most consistent things that we do is our hate comment series. We've done a lot of problems, a punk album and a metal album that use actual hate comments as the lyrics of every song. Those are by far, you know, some of the most engaged with posts that we put out there.