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Rewiring Organizations For A Successful Digital Transformation

The Duct Tape Marketing Podcast

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The Transformation Roadmap for Gen AI

The book is broken up into sections. The first one really is the transformation roadmap. So how does somebody start addressing what is essentially line by line audit of everything they're doing? I will use generative AI as an example again, right? It's just if you're doing 75 things in this new and fast moving area, you're not going to be able to do them well. Instead, pick the area that's unique to you and that can really drive value.

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