How to Light a Cookbook

"I am so inspired by the Texas sun and everything under it truly," she said. "We created a deck and we actually had like two decks going for a while."

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It’s time to get into a topic for a brand new series that is near and dear to our hearts—food. We love to eat it, we love to take pictures of it, we love to cook it (well, some of us do). This brand new series, For the Love of Feeding These People, coincides with the release of Jen’s brand new cookbook; “Feed These People,” but lest you think this is one long discussion about Jen’s book, think again. We’re bringing in other food creators whose Instagrams we follow religiously for their culinary creations, we’re bringing in a wine guy (not a snooty one, but one that gives us affordable options and doesn’t shame us if we wonder out loud what wine pairs with corn dogs), and Jen’s own family (sisters, brother and mom) to talk about their family food moments and give up the secrets of their most loved and hated family meals. But for this episode, we’re going deep behind the scenes and uncovering the mystery of how the pictures of food we see in advertisements, websites, instagram feeds, books and more look so darn good. There are people who specialize in photographing food to make it look as sumptuous as possible, and other folks who “style” the food so it appears in the most beautiful atmospheres, and the chefs who cook up every recipe to its ultimate best so the photog and stylist can enhance the magic around it. If you’ve ever been curious as to how that all happens, we have the actual team who put together Jen’s cookbook, and they’re here to dish about all the hours, details, and antics that go into this kind of work, and how they got to the mouth-watering final results. Mackenzie, Maite and Taylor are the dream team behind so many beautiful food shoots and you’ll love the triumphs and the fails they share (including a story about Jen’s Satay with Peanut Dipping Sauce recipe that somehow resembled something REALLY unappetizing) and other hilarious challenges and triumphs that happened while creating Jen’s beautiful new cookbook.

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Thank you to our sponsors!

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Feed These People | Pre-order Jen’s new cookbook and get free extra recipes, cooking videos, and more at jenhatmaker.com/feedthesepeople. Book is on shelves Oct 18, 2022.

Thought-Provoking Quotes

“I think my goal with photography, food or not, but especially with food, is to connect, is to make people feel connected. And I love doing that by making things relatable instead of aspirational.” - Mackenzie, food photographer

“Food styling is such a different task because you have to think of all the potential issues that could happen, not only with the actual making of the food, but when you're actually putting it in front of the camera, and the transition that just naturally happens in food.” - Maite, chef and food designer

“I was in Fiesta, if you're not in Texas, that's like this amazing Mexican grocery store, in the canned aisle, and called Mackenzie. And I was like, ‘This might sound crazy, but what if we built a wall of canned food?’ And to her credit, she was like, ‘If you have a vision, let's give it a shot.’ And I think that's a really fun shot. And it was exciting.” - Taylor, food stylist and designer

Guests’ LinksMaite’s Website

Books & Resources Mentioned in This Episode

Feed These People: Slam Dunk Recipes for Your Crew by Jen Hatmaker

Connect with Jen!

Jen’s website

Jen’s Instagram

Jen’s Twitter