Getting real user feedback fast

In this episode, Prerna Singh, CPTO at Avaaz, walks us through how AI is reshaping the way we prototype, learn and build digital products. Rather than replacing teams or skipping straight to production, she argues that AI shines when used as a “thought partner” to accelerate early‑stage experimentation.

Through her own journey building a community platform on weekends, she demonstrates how tools like ChatGPT, Lovable (and later Claude / Replet) and Figma AI enabled her to move from blank page to clickable prototype in hours — while retaining the human insight, iteration and context that underpin good product work.

The conversation reframes common assumptions about “fast‑AI = bypass human work,” and instead proposes a balanced adoption path: start in “sandbox mode,” learn and play — before graduating to “architect mode” where the real value to business begins.

Chapters
00:00 – Introduction & AI’s impact on product cycles
01:43 – Meet Prerna Singh: her background in product and community building
03:50 – The community problem: logistics over connection
05:11 – Turning to AI to solve her own problem
06:50 – What AI can’t do: user insight and human judgment
08:08 – From waterfall to short-cycle prototyping
10:54 – Using ChatGPT as a Socratic thought partner
13:07 – Working solo vs team: where AI fits
17:17 – From prompt to prototype: using Lovable
19:06 – Iterating with Figma AI and other tools
23:00 – Real feedback from real users
25:02 – Creating a feedback knowledge base with AI
26:16 – AI vs design sprints: same principles, new tools

Our Hosts
Lily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath.

Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury’s. He participated in Silicon Valley Product Group’s Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He’s the author of What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon’s music stores in the US & UK.