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E3: Ben Levy, Shaan Puri's Business Partner: How to go viral online & stay authentic to who you are

The Calum Johnson Show

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How to Build a Trusted Audience

I think the medium really matters. It is considerably harder to scale a podcast ore video content than it is to scale, like, your twitter audience. The intimacy of listening to someone's voice is considerably awit higher than it is for reading their tweets. I also think a lot of it comes down to selling,. If you try to sell people on your products too oarly, or just in general, you know, you break trust really fast."

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