DNA and Bankruptcy Collide With 23andMe
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The Rise and Fall of 23andMe
This chapter examines the journey of 23andMe, from its initial success in personal genetic testing to its eventual bankruptcy. It discusses the implications of the company's genetic data asset, highlighting privacy concerns and the reactions from customers and legal experts. The narrative reflects on the challenges and market dynamics facing the company while emphasizing the permanence and sensitivity of genetic information.
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