This chapter explores the art of pitching to media professionals, stressing the need to tailor approaches to individual preferences. It covers essential practices such as timing, follow-ups, and the importance of visual assets, while addressing the complexities of communication in public relations. The discussion balances professionalism with personal connection, culminating in a lighthearted exchange about favorite beverages.
In this episode of Pitchin’ and Sippin’, Lexie Smith sits down with Emily L. Foley, a prominent journalist, TV personality and expert trendspotter. Emily, whose career spans beauty, fashion and lifestyle journalism, shares her insights into the ever-evolving world of trendsetting and trendspotting. A former magazine editor, her writing has appeared in publications such as Allure, Marie Claire, Glamour, US Weekly and Instyle.com, and she specializes in beauty, fashion, lifestyle and entertainment topics.
Emily talks about the symbiotic relationship between social media and traditional journalism, revealing how platforms like TikTok have reshaped the way trends are identified and reported.
Emily also discusses the challenges and rewards of juggling multiple roles, including her work with QVC and various editorial assignments. She offers valuable advice on pitching strategies, emphasizing the importance of relevance and timing in reaching out to journalists. Tune in to discover Emily's approach to staying ahead of trends and her tips for efficiently managing the myriad responsibilities of a multifaceted media career. Whether you're a budding trendspotter or simply curious about the industry's inner workings, this episode is packed with actionable insights and behind-the-scenes stories.
Here’s What You’ll Learn:
- About Emily’s journey from a speech major with a passion for politics to a multi-platform journalist and TV personality specializing in beauty, fashion, and lifestyle.
- How Emily transitioned from print journalism to television
- How freelancing has allowed Emily to juggle multiple roles and projects
- Strategies for spotting trends, including the importance of observing shifts in fashion and beauty and leveraging social media insights.
- Why TikTok is crucial for trendsetting and how it surpasses other platforms like Instagram in influencing trends and consumer behavior.
- Preferences for receiving pitches, including the best days and times for outreach and the impact of timely and relevant follow-ups.
- How Emily integrates social media into her journalism, using platforms like Instagram and TikTok to enhance her storytelling and trend analysis.
- How to balance a demanding career with family life
- How to build important relationships with publicists and brand representatives and stay informed about emerging trends and opportunities.
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