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#234 William Brown - How To Build a $10M Business

Kickoff Sessions

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Navigating the Future of Online Education & Pricing Strategies

This chapter explores the evolving landscape of online education and its comparison to traditional schooling, emphasizing perceived versus actual value in pricing strategies. It discusses the challenges faced by entrepreneurs in determining the right pricing for their offerings while considering their target audience's financial capabilities. Furthermore, the chapter addresses methods for building a client base through initial lower pricing and long-term scaling potential through subscription models, focusing on client retention and the importance of trust.

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