The Evolution of Nicotine Products and Juul's Impact

This chapter examines the changing landscape of nicotine delivery products, driven by innovations like flavored lozenges and gums, and highlights Juul's significant influence on market perceptions. It discusses the relationship between the FDA, public health concerns, and Juul's controversial marketing tactics, especially toward youth, while reflecting on past tobacco industry practices. The conversation culminates in key business takeaways from Juul's trajectory, emphasizing the need for responsible marketing in an evolving regulatory environment.