Episode 170 — A Perfect Meal
Exponent
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Enterprise Sales Is More Like Consumer Cells
It's crazy how the dynamics of the consumer have kind of trickled into the enterprise. Instead of trying to top down with a big enterprise sales force and push soft were to everybody, you win an individual,. Then through that, you win team, and then the team infects a business unit. The viral nature of these products is a we generation tool to customer acquisition tool. But i think there's this big middle ground where companies like slack are or zumes use their soft ware and the fixed cost, zero mar nature of it with a sort of premiu model to sort of acquire leads rit and they'r acquiring leeds.
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