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4min chapter
In the Media: New Effective Diet, Faulty Blue Zone Data, & Superior Protein Bar
The Consistency Project
The Science and Marketing of the David Bar
This chapter explores innovative testing methods for determining biological age and discusses the launch of the David Bar, a new protein bar created by notable figures in the industry. It critiques the marketing strategies that elevate the bar's image and raises questions about the necessity and implications of having a chief science officer in the food industry.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode