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In the Media: New Effective Diet, Faulty Blue Zone Data, & Superior Protein Bar

The Consistency Project

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The Science and Marketing of the David Bar

This chapter explores innovative testing methods for determining biological age and discusses the launch of the David Bar, a new protein bar created by notable figures in the industry. It critiques the marketing strategies that elevate the bar's image and raises questions about the necessity and implications of having a chief science officer in the food industry.

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