In this episode, Samantha Hardcastle, Founder & Creative Director at The Storied Experience, shares her insights on creating purposeful concepts and guest journeys that go beyond the traditional hotel stay.
Listeners will learn:
- How Samantha's work focuses on creating experiences that align guests with their desired selves and open up new paths for them (02:57)
- The importance of understanding the deeper mission behind a hotel and helping hoteliers reconnect with their original purpose (05:16)
- How environment impacts behavior and the concept of enriched environments that can trigger new thoughts, perspectives, and actions (06:10)
- Examples of activations within hotel environments that provoke curiosity and invite engagement (08:09)
- The benefits of aligning hotel experiences with the tourism industry and focusing on experiential aspects (11:03)
- The significance of incorporating a sense of place and local history into hotel experiences in an interactive and sensorial way (14:37)
- The potential for hotels to embrace regenerative travel principles and create positive impacts on their local communities (16:42)
Liked this? Listen to our other episodes with Samantha
A few more resources:
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
