The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Is There a Disparity in the United States?

There is a racial disparity in the United States. One explanation is that our brains will justify the systems around us. That's the system justification theory or what I call the good guys when mindset. And so this is unconscious, I suspect, but it kind of leads us to accept things as they are. Right? So we have our identity gets tied in with whatever, you know, kind of group that we are associating with in that space and if they're bad and my bad. We could tweak it on the margins, but more or less the way they should be.

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