The Power of Content: How 1 Article Generated $22 Million in Sales
Shopify Masters
00:00
You Need to Reinvest in Your E-Commerce Brands
A lot of e-commerce brands start pulling their cash out far too soon and they don't reinvest back into marketing. I learned this because I'm considered the growth guy by eight and nine figure brands. The interesting things that I saw, looking at all these bigger brands, bigger than mine is most of these folks had one source of profitable customer acquisition. They would take all the profit they made from these other channels and invest it in customer acquisition at a loss.
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