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Marc Eckō Built A Creative Empire, Almost Lost It All, + Came Out On Top
IDEA GENERATION
The Importance of a Brand
"I needed it to be echo unlimited. That's what I, I had articulated," he says of his early business plans. "People weren't connecting the dots ... and in my mind, it was a no,. So when, when Jeff is like, this is good, but can you change all this ECHO to S-P-I-K-E joint? Could you change this?" He adds: "You're just sort of like in this self-made reality distortion."
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