Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The CMO's Needs Are Different Than They Used to Be
The CMO today, their needs are very different than they were 20, 30 years ago when the marketing universe was small. I want a small agency that's going to pay close attention to me and can help me across multiple verticals as I expand. But there still is you have an agency or somebody to help you with your Shopify site or your e-commerce store. There's so many different aspects. So what we're focused on is really being able to help CMOs grow their business"
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Transcript
