Sally Kohn: Why is the pour over different? What did you do differently? Why have you been successful? Where are those who on the surface were doing similar things haven't? She says her motivation was that as a Christian, my options for news are all something that puts a political ideology first. "It's amazing how much your faith aligns exactly with your political ideology," she says.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Jason Woodruff, creator of The Pour Over newsletter.
Jason started The Pour Over as a news-based but "Christ-first" newsletter. Their mission is to provide unbiased, non-partisan news. Jason shares how he struggled through slow growth and missing growth goals to now reaching over 350k inboxes.
In today's episode, we discuss:
- how they grew to 350,000 newsletter subscribers
- what Jason would do today to grow a newsletter from scratch
- the platforms they're investing in paid growth
- ....and much more!
You can find The Pour Over on Twitter, and Louis is at @louisnicholls_ .
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