Athletic boosters are raising money for the team through marketing deals. They have no official affiliation with the university, but raise funds on behalf of players. If congress doesn't step in and find some sort of way to stabilize this, the whole thing will probably just go professional - which may be like a lot of people think it should. In that world, most schools would cut every single sport that doesn't make money, except for the ones they would have to keep for title nine purposes.

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