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Emily Horgan, Independent Kids Media Consultant on the best way to release a family movie today

#Kidtech

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How to Launch and Stream Content at the Same Time

The timing of Gabby's Dollhouse worked really well because it launched in January, which gave it time to just build with an audience and be content before the consumer product lines kicked in. And that's another thing I see that is never really a great decision. Even at Disney, you know, when you're a big, even when you're the biggest player in the world, launching product and content within kind of three months of each other is not advisable. But there's certain things you can do, as he said, that I think can support it.

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