Influence and Controversy: Western Travel Influencers in Pakistan

This chapter explores the impact of Western travel influencers in Pakistan, detailing the rise of foreign content creators showcasing the country's beauty amid geopolitical challenges. It delves into controversies surrounding the portrayal of Pakistan by white influencers, debates on cultural perceptions, and the nuanced reactions of Pakistani society towards foreign presence. The narrative follows the journey of prominent figures who transition from adventure vlogging to engaging in strategic communication and political discourse, navigating the complexities of online influence in a sensitive geopolitical landscape.