You probably own a chair or a table or a sofa. And you probably think you know why you bought it. Because it was comfy. Or blue. Or the right price. But what if the style, the color, the cost, maybe even whether you would like it, were choices made for you years before you even thought about buying that piece of furniture.

Today on the show: The city that makes or breaks the furniture world. We travel to High Point, North Carolina and meet the people who make the bets – on whether or not you'll want that comfy blue couch.

This episode was hosted by Amanda Aronczyk and Erika Beras. It was produced by James Sneed with help from Willa Rubin. It was edited by Jess Jiang, fact-checked by Sierra Juarez, and engineered by Cena Loffredo. Alex Goldmark is Planet Money's executive producer.

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