Ep 173: Building an Audience of SUPERFANS (with Tom Woods)
Work Less, Earn More
00:00
How to Write a Good Email Marketing Strategy
Don't be afraid to send an email, even two emails a day if they're good. If people are unhappy with what you're doing, they'll unsubscribe and you shouldn't fear that because you don't want to pay for somebody to be on your list who isn't red hot for what you'redoing. The infotainment can also can take the form of inverting a common maxim so that you say the opposite of what people have heard before. That makes them want to open or every once in a while, you have to really use this sparingly. And sometimes I tell stories from my family. Sometimes they have helped me a little bit with an email campaign.
Transcript
Play full episode
