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The White Glove Duct: Is It Going to Be a Part of the Business?
I think it's a no brainer proposition for hotels. From a guest perspective, they're receiving a more personalized and better stay on property. And then from the owner, they're gaining this visibility that they haven't had previous access to. We've spoken to the largest companies in the space, and, you know, they are similarly reliant on intuition and past experience when making large decisions. So i think this push for personalization in physical space is going to happen in tangental environments as well.