Join me as I chat with Jonathan Courtney, Co-Founder and CEO of AJ&Smart, as we dive deep into Black Friday Campaign strategy. Jonathan shares his strategies and frameworks for leveraging Black Friday regardless of what type of business you run.
Episode Timestamps
00:00 - Intro
01:15 - The Importance of Black Friday for Businesses
04:21 - Types of Black Friday Sales
05:01 - Case Study: Endel's Renewal Strategy
08:49 - Comparing Strategies: MagicMind and AG1
12:48 - Apple's Unique Approach to Black Friday
14:25 - Creative E-commerce Strategies
20:12 - Bundling Products for Black Friday
22:51 - Startup Idea 1: Black Friday Agency
27:55 - Gamifying Promo Codes
29:59 - Our Black Friday Buys
31:41 - Live Streaming as a Sales Strategy
1) The Store Credit Hack
Instead of basic "20% off" - tell customers they have $21.63 in store credit expiring soon
Why it works:
⢠Feels like "their money"
⢠Specific numbers boost authenticity
⢠Creates urgency
2) The Premium Play
How luxury brands do Black Friday:
⢠No discounts
⢠Give gift cards with purchase
⢠Example: Apple gives $200 credit
Keeps brand prestige while driving sales
3) The Bundle Builder
Four Sigmatic's genius approach:
⢠Interactive bundle builder
⢠Unlocks bigger discounts at $59/$99
⢠Shows real-time savings
⢠Makes shopping fun
Steal this for your store
4) The Bonus Stack
MagicMind's approach:
⢠Start with core discount
⢠Add digital product access
⢠Include physical gifts
⢠Stack more bonuses as week progresses
Psychology: Value over Discount
5) The Subscription Push
SaaS playbook:
⢠Offer renewal discounts
⢠Add exclusive bonuses
⢠Example: Endel does 50% off + premium gifts
⢠Works for any subscription business
6) The QVC Strategy
Modern twist:
⢠Run 12-hour livestream sales
⢠Show limited quantities
⢠Create FOMO
⢠Add exclusive bundles
⢠Perfect for influencer brands
7) The Campaign Timeline
Smart businesses:
⢠Plan 6 months ahead
⢠Start ads 3 days before
⢠Build waiting lists
⢠Layer in bonuses
⢠Peak on Friday
8) The Profit Reality
Truth bomb:
⢠Could make 1-2 months revenue in 1 week
⢠Some brands make yearly revenue
⢠Even "bad" years saved by Black Friday
⢠Ignoring it = leaving millions on table
Remember: Black Friday isn't just a discount day.
It's a strategic revenue event that can make your entire year.
Don't flub it
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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com/
