How to Make a YouTube Video Work for You

JM: You need to look at everything on a five year window rather than a one week or one month window. When you start thinking like five years in the future, then you're like, oh, okay, this video did not perform well. It's like being a tennis player and losing a tennis match or being a boxer and losing a boxing match. The day you stop caring about performance is probably the day you should think about if it really should be your career.