Free Time with Jenny Blake cover image

127: Protect Your Idea Factory, Build a Creative Flywheel, and Go Behind-the-Scenes of Book Publishing with Todd Henry

Free Time with Jenny Blake

CHAPTER

The Gift of Hindsight

With the gift of hindsight, is there any reason? Was it just a fluke that it didn't do as well as the others. Or were you able to pin fo anything? With books, is actually very difficult to know what one thingi works or doesn't. I think one of the biggest issues with that book was the title, louder than words. It doesn't really mean anything to people. And in retrospect, i look at that and i realize i wasn't solving a problem people felt like they had. Those who read it loved it, but the package didn't expres to them the job to be done.

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