5min chapter

Marketing Square : Les secrets Growth Marketing ⚡️ cover image

385. La méthode Growth : 3 actions pour maximiser ses revenus 📈 Par Dorothée Raffray

Marketing Square : Les secrets Growth Marketing ⚡️

CHAPTER

Planification et priorisation des actions marketing avec la méthode AR

Priorisation des actions marketing à travers les KPI d'acquisition, de rétention et de recommandation en utilisant les OKR et la matrice ICE, incluant un focus sur le parcours client théorique.

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