2min chapter

Eat Your Crust cover image

Insta-ntly Addicted

Eat Your Crust

CHAPTER

Is Social Media Marketing Too Much?

When does that fatigue, when is that going doing too much? There's definitely a sweet spot for marketing where you don't want to overload the consumer with exposure. I noticed in the beauty world that change has definitely been taking place because a couple of years ago, it was all about like spamming everyone's newsfeed by sponsoring every single influencer out there. Now it's like really, really targeted so that people feel like it's a more intimate sponsorship.

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