Welcome to AI-Driven Marketer, the podcast where marketers can learn how to leverage AI to enhance their productivity and efficiency. In this episode, host Dan Sanchez interviews Karl Yeh, an expert in utilizing AI for business strategy and tactics. They discuss the potential of custom GPT copilots for practical advice, content creation, and automating business processes. From automating call summaries to creating tailored sales offers, they delve into real-world applications of AI in marketing and business. Join us as we explore the power of AI and how it can transform the way marketers work.

Timestamps:

00:00 Building a business copilot for personalized support.

03:53 Custom GPT and language models for diverse tasks.

07:44 Create AI Copilot for specific business needs.

13:18 Chatbots for admissions streamline information for users.

14:30 AI chatbots like Chatbase enable data retrieval.

19:36 The gap in AI knowledge is widening.

23:21 Advanced ABM Copilot: Target prospect questions, supporting documents.

25:41 Interact with GPT, customize messages, use hotkeys.

29:39 Use prewritten outline, learn, write, repeat steps.

31:38 Custom GPT automates intuitive process, book on naming.

36:47 Respell tool allows efficient processing of audio.

37:50 Respell integrates with Zapier and Slack for insights.

41:34 Human review improves and speeds up tasks.

47:03 Excited yet scared about future technology advancements.

48:25 AI becoming real, implications uncertain, but hopeful.

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