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3min chapter
37: The Fundamentals of Challenger Selling with Challenger Author, Brent Adamson
The GTM Podcast
Navigating Complex Sales: The Role of a Buying Coach
This chapter explores the intricate dynamics of enterprise sales, emphasizing the crucial role of a 'mobilizer' within the customer's organization. It outlines strategies for identifying, equipping, and coaching this key individual to streamline the purchasing process and overcome common negotiation challenges.
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