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Introduction
You reap what you sow with your sales process and delivery. Usually if you have somebody who at the point of sale you have to use a lot of pain-based marketing or you have to really drag them over the line. That's not going to stop once they buy. And it's really caused by I think the problem that pretty much every coach struggles with when they're starting out which is black of volume. So why do you have to force somebody at the line? You have to because you need to make the sale.