DJ Diesel - The Pioneer, but What a Branding Opportunity?

WKU brought in one DJ diesel to perform for their tailgate party. Shaq came up to you and said, "There's a happy ending after all." I think he's everywhere. You've seen the diesel live. He has like dead heads. That's just their thing. They follow the diesel around. Oh, yeah. And well, uh, one Jefferson Davis, the president of the Confederacy was the chancellor and an alum not there. A blood. So kind of goes right in with the history. Yeah. Although I think they are leaning into it more because they are the pioneers, but their mascots are bad. But what a branding opportunity they've blown by not