Bloomberg Daybreak: Asia Edition cover image

APAC Reacts to Hot US CPI Print; Honda & Nissan Earnings

Bloomberg Daybreak: Asia Edition

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Challenges in the Japanese Automotive Industry: A Focus on Nissan's Struggles

This chapter explores the challenges Japanese automakers like Nissan are facing in the competitive landscape, particularly against rivals like BYD. It examines issues such as delayed responses to market demands, decreasing brand power, and vulnerabilities to trade tensions that could threaten their profitability.

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